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Linear TV stands tall in NZ
Rebecca Hawkes
| 05 April 2016
New Zealanders are still consuming the vast majority (90%) of their television content when it originally airs, according to Nielsen’s latest research.
Of the 10% of content that is time-shifted, 70% is watched within 24 hours of broadcast, researchers found.
Some 3.2 million Kiwis aged over ten (84%) view over 23 hours of broadcast TV through their TV sets each week, while 26% watch TV content through devices other than a TV set, says Nielsen’s New Zealand Multi-Screen Report.
“TV broadcasters are custodians of quality content and able to reach the most people. New Zealanders sitting in front of the telly are not planning on cutting the cord any time soon,” said Caroline Atford, executive director, Nielsen NZ. “Savvy content providers have recognised supplementing traditional TV by integrating content across connected devices delivers to consumer demand to watch content anytime, anywhere, on any screen.”
After a TV set, desktop or laptop computers are the most popular devices to watch video content in New Zealand (39%), followed by smartphones (27%), and tablets (18%). Mobile phones and smart TVs had the biggest year-on-year growth, rising 40% in the past two years, while personal video recorder (PVR) ownership, now in 55% of New Zealand homes, is now levelling off, says Nielsen.
On the other hand, smart TVs are becoming increasingly popular for watching broadcast content and other purposes, such as gaming and browsing the Internet. New Zealanders aged 15-29 have the highest proportion of ‘other’ TV use, which – across the smart TV-owning population – now averages a total of five hours a day.
Rebecca Hawkes
| 05 April 2016
New Zealanders are still consuming the vast majority (90%) of their television content when it originally airs, according to Nielsen’s latest research.
Of the 10% of content that is time-shifted, 70% is watched within 24 hours of broadcast, researchers found.
Some 3.2 million Kiwis aged over ten (84%) view over 23 hours of broadcast TV through their TV sets each week, while 26% watch TV content through devices other than a TV set, says Nielsen’s New Zealand Multi-Screen Report.
“TV broadcasters are custodians of quality content and able to reach the most people. New Zealanders sitting in front of the telly are not planning on cutting the cord any time soon,” said Caroline Atford, executive director, Nielsen NZ. “Savvy content providers have recognised supplementing traditional TV by integrating content across connected devices delivers to consumer demand to watch content anytime, anywhere, on any screen.”
After a TV set, desktop or laptop computers are the most popular devices to watch video content in New Zealand (39%), followed by smartphones (27%), and tablets (18%). Mobile phones and smart TVs had the biggest year-on-year growth, rising 40% in the past two years, while personal video recorder (PVR) ownership, now in 55% of New Zealand homes, is now levelling off, says Nielsen.
On the other hand, smart TVs are becoming increasingly popular for watching broadcast content and other purposes, such as gaming and browsing the Internet. New Zealanders aged 15-29 have the highest proportion of ‘other’ TV use, which – across the smart TV-owning population – now averages a total of five hours a day.
