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SpotX teams with BrightLine to accelerate interactive for connected TV ad sales
Joseph O'Halloran
| 21 October 2016
Aiming to hasten the automated purchasing workflow of advanced TV ads across millions of US households, video inventory management platform SpotX and BrightLine have entered into a technology partnership.
Spot X 21 OctThe integration is claimed to be able to allow publishers to automate the sales of personalised, household-addressable advanced ad units within connected TV (CTV) environments, giving TV ad buyers ‘significantly’ broader access and reach. It will see Bright Line’s technology activated across available connected TV inventory on SpotX’s platform, enabling advertisers to buy programmatically on Apple TV, Roku, Amazon Fire, smart TVs, gaming consoles and a range of other connected TV ecosystems.
The BrightLine InCAST platform is designed to offer marketers the ability to turn ads into dynamic and immersive brand experiences on connected TVs, allowing viewers to engage with personalised ads on a TV in a way that matches the way they engage with content on desktop or mobile devices. BrightLine has already deployed such ad formats on channels including Hulu, A+E Networks, CBS and many others, and believes that by adding its support SpotX publishers can create premium engagement opportunities in lean-back environments.
“Our partnership with SpotX is part of a broader strategy to enable dynamic and immersive TV ads to be bought programmatically, making it easier for marketers to engage with US TV audiences on a broad scale,” explained Jacqueline Corbelli, CEO and co-founder at BrightLine. “Together we give companies access to an advanced set of tools that automate and increase TV ad engagement, leading to more revenue for both the advertiser and the network”.
Joseph O'Halloran
| 21 October 2016
Aiming to hasten the automated purchasing workflow of advanced TV ads across millions of US households, video inventory management platform SpotX and BrightLine have entered into a technology partnership.
Spot X 21 OctThe integration is claimed to be able to allow publishers to automate the sales of personalised, household-addressable advanced ad units within connected TV (CTV) environments, giving TV ad buyers ‘significantly’ broader access and reach. It will see Bright Line’s technology activated across available connected TV inventory on SpotX’s platform, enabling advertisers to buy programmatically on Apple TV, Roku, Amazon Fire, smart TVs, gaming consoles and a range of other connected TV ecosystems.
The BrightLine InCAST platform is designed to offer marketers the ability to turn ads into dynamic and immersive brand experiences on connected TVs, allowing viewers to engage with personalised ads on a TV in a way that matches the way they engage with content on desktop or mobile devices. BrightLine has already deployed such ad formats on channels including Hulu, A+E Networks, CBS and many others, and believes that by adding its support SpotX publishers can create premium engagement opportunities in lean-back environments.
“Our partnership with SpotX is part of a broader strategy to enable dynamic and immersive TV ads to be bought programmatically, making it easier for marketers to engage with US TV audiences on a broad scale,” explained Jacqueline Corbelli, CEO and co-founder at BrightLine. “Together we give companies access to an advanced set of tools that automate and increase TV ad engagement, leading to more revenue for both the advertiser and the network”.
