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Discovery deal enables BBC to keep FTA Olympic rights
Details
Editor
| 03 February 2016
Much to the relief of both the corporation and UK sports fans, the BBC will be the exclusive free-to-air (FTA) Olympic broadcaster for the next five Games following a content deal with Discovery.
Building on an established partnership between the two global media organisations, the deal will see the BBC will sub-license from Discovery exclusive FTA audiovisual and non-exclusive radio rights to the 2022 and 2024 Olympic Games. In turn, Discovery will sub-license from the BBC exclusive pay-TV rights in the UK to the 2018 and 2020 Olympic Games.
This agreement marks the first Olympic Games sub-licensing deal by Discovery and bolsters the presence of its Eurosport brand in a key market. The news follows an agreement announced by Discovery Communications and the International Olympic Committee (IOC) in June 2015 which included exclusive multimedia rights for 50 countries and territories in Europe for the 2018 through the 2024 Olympic Games. The rights for the UK were included for only 2022 and 2024, as these rights had already been secured by the BBC in the UK.
Commenting on the announcement, Tony Hall, Director General of the BBC, said: "The BBC prides itself on bringing the biggest sporting moments to the public. For many, the BBC has been their stadium for Olympic coverage. It is an event that unites the nation like no other. I'm delighted that through our new partnership with Discovery, the BBC will continue to carry the torch for great sporting coverage right through to the 2024 Games.”
“Today’s agreement is a win for UK sports fans and marks an exciting new chapter in Discovery and the BBC’s partnership on major sporting events,” added Discovery Communications president and CEO David Zaslav. “For 30 years, our two organisations have chartered new frontiers with co-production partnerships in factual and natural history programming. Now we join together once again to bring the most compelling stories of human ambition, sacrifice and achievement to people across the UK.”
Details
Editor
| 03 February 2016
Much to the relief of both the corporation and UK sports fans, the BBC will be the exclusive free-to-air (FTA) Olympic broadcaster for the next five Games following a content deal with Discovery.
Building on an established partnership between the two global media organisations, the deal will see the BBC will sub-license from Discovery exclusive FTA audiovisual and non-exclusive radio rights to the 2022 and 2024 Olympic Games. In turn, Discovery will sub-license from the BBC exclusive pay-TV rights in the UK to the 2018 and 2020 Olympic Games.
This agreement marks the first Olympic Games sub-licensing deal by Discovery and bolsters the presence of its Eurosport brand in a key market. The news follows an agreement announced by Discovery Communications and the International Olympic Committee (IOC) in June 2015 which included exclusive multimedia rights for 50 countries and territories in Europe for the 2018 through the 2024 Olympic Games. The rights for the UK were included for only 2022 and 2024, as these rights had already been secured by the BBC in the UK.
Commenting on the announcement, Tony Hall, Director General of the BBC, said: "The BBC prides itself on bringing the biggest sporting moments to the public. For many, the BBC has been their stadium for Olympic coverage. It is an event that unites the nation like no other. I'm delighted that through our new partnership with Discovery, the BBC will continue to carry the torch for great sporting coverage right through to the 2024 Games.”
“Today’s agreement is a win for UK sports fans and marks an exciting new chapter in Discovery and the BBC’s partnership on major sporting events,” added Discovery Communications president and CEO David Zaslav. “For 30 years, our two organisations have chartered new frontiers with co-production partnerships in factual and natural history programming. Now we join together once again to bring the most compelling stories of human ambition, sacrifice and achievement to people across the UK.”
