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Super Bowl leads CBS to most-watched network for eighth year in a row
Michelle Clancy
| 25 May 2016
Making good on CEO Les Moonves' upbeat projections earlier this year, CBS is claiming its eighth straight year as the most-watched network overall in the US.
superbowlAccording to Nielsen (and reported by Variety), it was also the network's 13th overall ratings win in 14 years (FOX stole a year in 2007-08 during the writer's strike).
There are also notable demographic wins: with just a few nights left to count, CBS has won adults 18-49 for just the second time in 24 years, with the help of the Super Bowl (which helped the last time it did so, three years ago). It's also No 1 in adults 25-54 for the ninth time in 13 years.
Meanwhile, NBC had the best first-year class, with new drama hits Blindspot and Chicago Med, and had its most-watched season without a Super Bowl or Olympics in nine years. It would have virtually tied CBS in adults 18-49 if not for the Super Bowl.
ABC saw its ratings decline 14% this year, and decline 18% among adults 18-49. Among the big broadcasters in total, though, viewership declined 7% to another record low amid even greater programme variety from newer programming/digital entrants.
Michelle Clancy
| 25 May 2016
Making good on CEO Les Moonves' upbeat projections earlier this year, CBS is claiming its eighth straight year as the most-watched network overall in the US.
superbowlAccording to Nielsen (and reported by Variety), it was also the network's 13th overall ratings win in 14 years (FOX stole a year in 2007-08 during the writer's strike).
There are also notable demographic wins: with just a few nights left to count, CBS has won adults 18-49 for just the second time in 24 years, with the help of the Super Bowl (which helped the last time it did so, three years ago). It's also No 1 in adults 25-54 for the ninth time in 13 years.
Meanwhile, NBC had the best first-year class, with new drama hits Blindspot and Chicago Med, and had its most-watched season without a Super Bowl or Olympics in nine years. It would have virtually tied CBS in adults 18-49 if not for the Super Bowl.
ABC saw its ratings decline 14% this year, and decline 18% among adults 18-49. Among the big broadcasters in total, though, viewership declined 7% to another record low amid even greater programme variety from newer programming/digital entrants.
