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Opening year sees 10MN shows, movies consumed on ShowMax
Rebecca Hawkes
| 21 July 2016
Subscribers to South African video-on-demand (VOD) service Showmax have watched a cumulative total of more than 10 million TV shows and films since its launch in August 2015.
The Naspers’-owned company said, in total, more than five million hours of content have been viewed; the equivalent of more than 500 years if played back-to-back.
“We knew we had a good product and an incredible engineering team when we launched ShowMax, but hitting this milestone in under a year is tangible proof that we’re on the right track,” said Barron Ernst, chief product officer, ShowMax.
ShowMax, which provides both local, Hollywood and UK content on-demand, is available in 37 countries in Africa, and supplies services to another 28 countries outside the continent. Consumers have the ability to download content to Android and Apple smartphones and tablets for viewing offline, addressing Africa’s Internet connectivity issues.
Additionally, the VOD service offers a bandwidth capping function that allow users to reduce data consumption by selecting a lower streaming video quality level. Partnerships with local ISPs and mobile operators also to make it easier to access ShowMax and further reduce the cost of data. Plus prepaid vouchers provide access to customers who don’t have a credit card.
“A service like ours isn’t static – It’s a constant process of making improvements and rolling out new features, monitoring the impact, and then making further tweaks,” added ShowMax’ Ernst.
“The positive reception we’ve had so far has come from listening to the needs of our customers and avoiding a one-size-fits-all mentality. There’s still loads to do and we’ve got a bunch of developments in the pipeline, but I’m pleased with what we’ve achieved so far.”
As well as apps for mobile devices, ShowMax content can be viewed at home on Samsung and LG smart TVs, or via Apple TV, Chromecast, DStv Explora, or a web browser.
Rebecca Hawkes
| 21 July 2016
Subscribers to South African video-on-demand (VOD) service Showmax have watched a cumulative total of more than 10 million TV shows and films since its launch in August 2015.
The Naspers’-owned company said, in total, more than five million hours of content have been viewed; the equivalent of more than 500 years if played back-to-back.
“We knew we had a good product and an incredible engineering team when we launched ShowMax, but hitting this milestone in under a year is tangible proof that we’re on the right track,” said Barron Ernst, chief product officer, ShowMax.
ShowMax, which provides both local, Hollywood and UK content on-demand, is available in 37 countries in Africa, and supplies services to another 28 countries outside the continent. Consumers have the ability to download content to Android and Apple smartphones and tablets for viewing offline, addressing Africa’s Internet connectivity issues.
Additionally, the VOD service offers a bandwidth capping function that allow users to reduce data consumption by selecting a lower streaming video quality level. Partnerships with local ISPs and mobile operators also to make it easier to access ShowMax and further reduce the cost of data. Plus prepaid vouchers provide access to customers who don’t have a credit card.
“A service like ours isn’t static – It’s a constant process of making improvements and rolling out new features, monitoring the impact, and then making further tweaks,” added ShowMax’ Ernst.
“The positive reception we’ve had so far has come from listening to the needs of our customers and avoiding a one-size-fits-all mentality. There’s still loads to do and we’ve got a bunch of developments in the pipeline, but I’m pleased with what we’ve achieved so far.”
As well as apps for mobile devices, ShowMax content can be viewed at home on Samsung and LG smart TVs, or via Apple TV, Chromecast, DStv Explora, or a web browser.
